How to Create a Successful Digital Marketing Strategy

Since the dawn of digitization in almost every sector, businesses have been inclined towards the internet even more.

It has given birth to a new perception of marketing in today’s world which we call digital marketing.

Earlier, the rules of marketing were confined to suggesting to the audience about a product, however digital marketing, found a new definition.

According to a survey from the digital hangover, it is predicted that by 2022 international media advertising would reach a staggering 53.9% of total media outlays.

Similarly, gathering the correct traffic has also become relatively tough. This is why creating a successful digital marketing strategy is crucial for any online business.

Before we lose ourselves further into detail, let us familiarise ourselves with the basic jargon for better comprehension.

Understanding Digital Marketing

Digital marketing refers to the concept of brands promoting their services or products through the internet or in any other form of electronic communication.

The form of digital communication can range from anything like social media to text, or basic multimedia messages. Digital marketing often focuses on attracting a portion of customers who are in search of similar products or services.

A business can use multiple online platforms to reach out to its customer base or might even focus on attracting clients through a single digital channel.

Digital marketing is carried out by both B2B and B2C types of companies. B2B digital marketing customers often face longer decision-making processes and are mostly targeted to build relationships between the brand and the customer. 

On the other hand, B2C strategies often focus on limited period offers and conversations ensuring small sale funnels.

What is a Digital Marketing Strategy?

A digital marketing strategy refers to a series of pre-planned courses of actions that are or must be carried out digitally to reach business targets.

Simply put, these are plans or actions carried out at the right on single or multiple suitable channels to attract customers, increase revenue and build a good relationship with your customer base.

Why is it important for e-commerce business?

While we read testaments about all the successful businesses that were transformed due to the bountiful blessings of digital marketing, we often forget the How and the Why.

How does it help your business? Here are some of the main reasons why digital marketing is important for your e-commerce business:

Learning more: Digital marketing is an ever-learning process. While formulating a strategy, in-depth research about changing market trends, audience expectations, etc is very important.

Planning a digital marketing strategy gives you an amazing opportunity to learn more about the dynamics of online businesses.

Accurate Data: After implementing your strategy, it gathers valuable data that helps you to understand what works best for your company.

With such insights, you can further come up with upgraded actions that ensure the growth of your online business.

Gives structure to your plans: Unlike traditional marketing, digital marketing prevents us from making blind guesses which is a great risk for our businesses. A good digital marketing strategy provides a framework to your business helping you unlock the complete potential of your business with a strong presence online.

A structured plan not only eliminates errors but also helps you identify weaknesses and problems, thus improving your ROI.

A step by step guide to creating a successful digital marketing strategy

Every business demands a different approach while planning strategy. One should always keep their options open and look for ways to upgrade their business plans to have a successful business.

Moreover, we have created a list of tips that might help you to plan an efficient digital marketing strategy that resonates with your business :

In-depth research and SEO Optimization

seo factors

The very first step to a successful strategy is to begin at the roots. If you have content that has the potential to achieve higher in the google ranking algorithms, focus on strengthening your SEO strategy instead.

Moreover, plan your content complying with the Google algorithm to rank higher in the listings.

Make sure your images have smaller sizes which ensures a fast and easy page loading. Linking with reputed pages is important to build trust and have a good online reputation to attract customers.

Another important aspect of a successful strategy is collecting data. While planning, gaining knowledge about the market dynamics is important and the data collected from analyzing the strategy helps you understand what works best for your product or services.

Knowing your audience

Every niche product or service attracts a certain portion of the demographic. This is why building a presence in the online community is important to identify regular customers.

Also, we need to collect data based on their preferences, purchasing history, etc helps you analyze the products or services that work best and how to improve customer service.

Generate Leads

Generating and nurturing leads is also an important part of a successful digital marketing strategy. You can gather leads by introducing subscriptions which might help you get information about the audience and their contact information like email address, etc.

This provides a scope to communicate with them. After getting a lead, you can keep the conversation going with the help of chatbots, emails, etc.

Creating a  digital marketing strategy with SNWN

creating digital marketing strategy

As we have established how SNWN helps to have a successful online business, it is also important to choose the right service provider for the same.

If you are wondering where to start, SNWN Tech solutions are the perfect choice for you. Why them? Well, apart from the many perks that they provide, they also offer some great services that can help your brand grow such as:

  • Outsource assistance
  • Managing servers.
  • Infrastructure management.
  • Website development
  • Digital Marketing strategy.

Besides this, SNWN Techsolution has revolutionized the e-commerce platform. With their user-friendly interface, they have paved the way for businesses to stay ahead of the competition and predict problems and weaknesses and tackle them efficiently.

Moreover, they provide optimum data security, 24X7 support, an experienced team, white-label assistance, and 30 days trial period makes it the best in the game.

Outsource Support

Why Live Chat Support is extremely significant in eCommerce business?

Nowadays, a large proportion of the urban population shops online. So, in eCommerce business spheres it is not just about getting the right customer but also about keeping them interested in your shop. The trend of online shopping leaves a vast variety of options to the customers and a single slip-up can result in these customers migrating to the competitors.

Quality customer service plays a very crucial role in online businesses and It is the customers who spread the word about you and helps build a good customer base. Customer service is the answer to creating a comfortable shopping environment for your shoppers so that they feel comfortable with your services. This may include, phone support, email, as well as emerging communication channels like live chat support.

Live chat support offers the shoppers a comfortable and convenient platform where they can chat with a “shopping assistant” or customer support executive, while being logged on to your site/store. Recent market studies show that, online businesses that feature live chat as part of customer communication are seen to enjoy better results – essentially cost reduction, revenue growth, and customer satisfaction – than those that do not. Another study shows that 56% of the urban population (aged 18 to 34 years) prefer live chat to telephonic conversations compared to the remaining 27% (aged 35 years and above). Besides all of this a survey of American online consumers shows that, 68% engage in live chat and 63% prefer getting back to a website with live chat for repeat purchase.

There are two types of consumers who use live chat for help. The first group are your potential buyers and the most common questions they pose are:

  • Want to know more about product specifications
  • cannot find specific item(s) on a given website
  • Want to compare products

These scenarios extremely influence purchase decisions. Actually, more than 38% of online customers took their purchase decision due to live chat session. Live chat agents play a very important role in this regard and if they are well trained then they can help generate much more sales.

The second group are your existing customers and their points of enquiry are:

  • Want to know the status of their order
  • Want to ask about “Return policies“
  • Reporting bugs or suggesting improvements in your service etc.

Some of the significances of Live Chat Support for eCommerce businesses are discussed below:

Livechat Infographics
  1. Time Convenience to Customers

Online shopping is a convenient experience, but if a customer has a query, he or she would usually prefer to have it resolved in the shortest time possible. It takes time for a customer to find out your toll-free (customer support) number and dial it. This becomes a drawn-out process, as they have to wait until the voice executive comes to handle the query. Email support takes a much longer time and social media requires browsing thoroughly. Thus, live chat is the perfect alternative, capable of instantly solving any concerns. It also allows the customer to multi-task, while waiting, although their wait is not for long.

Studies also show that within the online channel, live chat has become the leading contact source, as 42% of full-service customers prefer using a live online chat feature vs. Email (23%) or other social media forum (16%). Moreover, online satisfaction is maximum among customers who use the chat feature.

2. Saves money and increases Efficiency

There are three main reasons why Live Chat Support can cut costs:

  • It increases efficiency by allowing chat agents to handle multiple chats simultaneously, thus eliminates the need for hiring more agents, thereby saving money. Intelligent live chat software such as LiveAgent allows multiple options for chat distribution and utilization.
  • It increases the average order value since customers get real-time advice and answers to any queries they might have. It saves product return expenses as a chat agent can help your customers pick the right product or service, which suits them best, thus he or she will be satisfied with it and hence they won’t need to return it back.
  • Chat Support reduces overall helpdesk center costs by lowering the average interaction cost, waiting queue time when compared to a call center.

Thus, we can see that live chat support can cut costs around every corner and can also give a boost to your online business portal.

3. Boosts Sales

Much like the way in which a salesperson in a physical store walks a confused customer through all the available products along with every detail about them, a chat support executive not only makes it easier for a customer to make a detailed decision about making a purchase but also in many cases, this help turn the customer into making a prompt purchase. This feature obviously boosts sales for the business. However, well-trained staff is required for this.

4. Builds long-term relations with your Customers

Builds long-term relations with your Customers

The more satisfied your customers are the more profit you will make and conversations are the best way to do that because this way you can learn about and retain them. Furthermore, if your customers are satisfied with your services, they will refer you to their friends and family. This is always a good way to expand your market. With Live chat support, you can also promote these long-term relations with your customers by assuring them that you value their inputs and happiness. Studies show that 63% of the customers who‘ve used live chat tend to come back rather than the ones who haven’t.  Thus, Live Chat is always helpful to build a satisfying long-term client-customer relationship.

The faster the communication higher is the purchases and thus, the profit. So, including a live chat support feature in the e-commerce business can also prove to be an important tactic.

Technology with a touch of personalization can never go wrong!