Author: mrvmanikandan

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Server

What Is Plesk Server Management

What is Plesk Server Management Services

These days, setting up a server is incredibly simple and many necessary Plesk Server Management in 2023 functions are available via auto-install. Your server’s maintenance is a different story, because it can be time-consuming to keep track of maintenance along with performance and utilization levels.

When your operations use multiple servers, server administration becomes even more challenging. Utilizing just one vendor may lead to traps; instead, think about using a variety of vendors for your server operating systems. It takes a lot of time to manage large installations manually.

Simply put, you can’t manually log into server administration consoles one by one. Therefore, Plesk server management software is essential to a successful management process. The majority of these tools include machine monitoring and remote administration.

Server Types

Network-attached storage includes file storage servers, application servers, web servers, email infrastructure servers, and more. You can refer to the hardware component beneath your application layer as a “server” as well.

Your management responsibilities and performance review will vary depending on each unique circumstance. Routine server administration and monitoring have been completely altered by cloud services. The applications, email, and storage facilities you use will be offsite if you use cloud services. Managing all of these co-located servers can turn into a real nightmare.


Server Observation

Getting a single interface to monitor all your servers from a single workstation is the first step in infrastructure management.

Real-time data must be available on your hardware. You should receive real-time information about processor use, memory usage, and disc space availability from your server monitoring software.

Additionally, you must be able to view the server’s running processes. Including how many resources are used by each of these processes. In essence, you must rely on a tool that can issue alerts based on real-time data analysis.

Your checking tool must be able to automatically flag issues to someone who can address them in addition to gathering data. This might involve receiving an email or SMS alert.

Server Administration

A recent development in server management is planning your server’s capacity. Never offer more machine capacity than is necessary.

This could result in a waste of hardware resources, exorbitant utility costs, and excessive support costs. You must, nevertheless, prepare for spikes in demand. Therefore, having a few extra resources is always a good idea. Keep in mind that when provisioning for computing needs, other areas like your physical network must also be provisioned.

While it’s also crucial to provide physical space for equipment, including a power supply. The needs of the staff must also be taken into account. These are the elements that give your company a special situation.


Roles in server administration

Management of the infrastructure typically falls under the purview of senior staff. While this is happening, more junior staff members can be assigned to daily maintenance and checking. Alternatively, management software could be entirely automated.

Your level of flexibility about user roles and limiting access to system data depends on the size of your business and the number of admin staff members. Small businesses, for instance, might only have one person in charge of the equipment. with a single user account, one associated user role, and one server management tool.


Tools for Server Management Selection

You’re likely to use the management tool you select for a considerable amount of time. So it’s important to give your decision careful thought. You should consider the following elements:

Supplier Acceptance

Yes, you might be happy with the hardware vendor you currently use. However, as you replace and upgrade your equipment, you might switch providers or use a combination of providers. Avoid selecting a server monitoring tool that limits your options to a single provider. Even if all of your equipment is from a single supplier, try to maintain flexibility over time by using a tool that is adaptable to various suppliers.

Overheads for Server Monitoring


Overhead for server monitoring


All software, including server management and checking software, uses resources. A tool will typically fit customers with operations of a certain size. Importantly, you should refrain from purchasing a tool that makes your operations take longer. or causes your network to experience excessive traffic. Not sure how a tool will affect resources? Simply test it out first; many vendors offer trial periods for their software.

Roles in Server Management

The ability to grant restricted access to management consoles is helpful. even if there are only one sysadmin managing servers. You could, for instance, allow management staff to view reports directly so they can come to their conclusions.

Alternatively, you might hire an assistant in the future; in that case, you would need your junior employee to have access to functionality without giving your assistant complete control.


Scaling Server Inspection

Your computing needs may change in the future. Smaller businesses should think about purchasing a scaled-down version of a tool designed for large operations. You don’t need to retrain if you need to upgrade because you can just move up in the product family.


Processes for Server Management Automation

Today’s complex server environments make it unnecessary to simply be able to perform checking. Instead, you must be able to automate the time-consuming routine server administration tasks. Many server administration tasks can be reduced by good software to simple log checking.

The needs of an enterprise are met by SNWN Tech Solution Server Management Services from design through delivery. Putting in and moving. We guarantee higher uptime, a higher rate of utilization, and improved performance with our server management services.

Windows servers, AIX, Linux, PHP, UX servers, server configurations, and intricate networks are areas in which we excel.


Server Management Automation -SNWN


Our qualified server directors are available round-the-clock to ensure flawless operation. Our engineers can work with you remotely or on-site to monitor firewall servers and database servers in a round-the-clock environment with our assistance.

ALSO READ: 10 Ways Cloud-Based Solutions Necessary For Business Growth

ALSO READ: 4 Emerging Tech Trends to Drive Your Business in 2022

Categories
Business

10 Ways Cloud-Based Solutions Necessary For Business Growth

10 Ways Cloud-Based Solutions Necessary For Business Growth

In the past few years, a dramatic surge has been witnessed in the number of companies who opted for a cloud-based solution to leverage their business. The ubiquity of mobile devices and broadband internet access have made cloud computing a viable alternative for businesses worldwide.

The technology that started with using applications on local machines slowly transitioned to hosting the same on remote cloud location. In fact, several studies suggest that businesses which adopted cloud-based solutions experienced around 20% growth over competitors who are non-cloud computing users.

Cloud-based solutions are computing services offered to businesses to facilitate data storage, access to web-based applications, easy backup, remote work facilitation, automatic syncing, etc. Here are the 10 Ways Cloud-Based Solutions Necessary For Business Growth.


There are three layers in cloud computing – Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Applications/Software as a Service (SaaS). Gradually, cloud based-solutions are becoming the new normal because it provides businesses the opportunity to small businesses to access high-end technologies, that were earlier restricted for use by large IT companies only.


Cloud-based solutions are the ultimate tool that contributes to the cash flow, productivity and efficiency of your business, and some of them let you save money as well. Additionally, there are many more advantages of cloud-based solutions for a business, and we will take you through all of them one by one.

Improved Cybersecurity

For companies that store their data at the local level, lost laptops and storage devices could cause a major problem, and the cost a company would have to incur to recover all this cost is huge.

However, companies which opt for cloud computing can store all the data in the cloud, which makes it easier to retrieve data whenever necessary, without worrying about a storage device or machine.

Easily Scalable

Cloud services offer the option to increase or decrease resources as per requirement. If you are an eCommerce business that is growing rapidly, you need to scale-up your services in order to accommodate more traffic and users, by using the cloud platform.

When there is no requirement, you can reduce the resources by scaling-down. Operational flexibility is the most important feature of cloud computing that benefits thousands of businesses.

Easy Disaster Recovery

In order to survive in today’s digital world, there is no doubt that businesses need to thrive on disaster recovery strategies and an active data backup to protect the valuable assets of the company. Whether there is a power failure, natural disaster, or any other crisis occurs, your data would be stored in the cloud.

Therefore, there is no threat of data loss, as it has been stored in a safe and secure location. Generally, it is difficult for small businesses to afford expensive on-premise disaster recovery systems. In this situation, the role of cloud-based storage solutions comes into play.

Access To The Best Technologies


Access to some state-of-the-art tools and technologies is one of the biggest advantages of cloud computing, as earlier, it was only limited to the large companies. Today, even small businesses can compete with the bigger organizations and disrupt the market successfully.

Enhanced Efficient Collaboration

With the introduction of collaboration in cloud computing, businesses are able to mingle across  geographical or organizational borders, and people belonging to different teams can edit, upload, or access the same data and documents from anywhere and at any time.

Therefore, virtually there is a real-time collaboration, which ensures that teams iterate more efficiently and complete their deliverables quickly. Collaboration within the team members is a critical foundation of business success, and as the remote workforce continues to grow, cloud computing is an effective solution.

Increased Cost-Effectiveness

Opting for a cloud-based solution means that you pay for only the resources that are utilized, instead of investing on expensive hardware.

Choosing a pay-as-you-go plan helps in reducing infrastructure and operational costs as you do not have to buy or maintain networking equipment, processing power, or extra physical storage. The ease with which a cloud infrastructure can be set up by automating processes, makes it more business friendly.

They Are Environment-Friendly

Adopting a cloud-based solution is seen as an environmentally friendly practice by socially responsible organizations, rather than investing in on-site servers. Contrary to their on-site server counterparts, cloud-based solutions require less space and infrastructure.

Switching to cloud-based solutions means that there would be more efficient operations, less manufacturing of hardware, and minimal discard or recycling of hardware.

Reduced Carbon Footprint

Companies that use cloud computing platforms to scale-up or scale-down their resources, only the server capacity needs to be changed. Since a certain part of the energy is used in this process, the chances of leaving large carbon footprints gets reduced to an extent. This would not have been possible if the cloud computing platforms were not developed.

Ability To Launch New Products

Unlike the traditional software development cycle, in which the product has to go through a long and time-consuming process of going back and forth amongst development, cloud computing has made the cycle more efficient.

Developers do not have to worry about infrastructure demands or maintenance, rather they can concentrate on testing, building, and deploying the application. In fact, updating and releasing new versions frequently, empowers workers to be more productive as enhancements in software can offer immediate upgrades to existing features.

Expand To New Markets

Earlier, businesses had to hire a physical office space, and rely on a Managed Service Provider (MSP) to set up the infrastructure of your firewall or network. However, with businesses going virtual, and no requirement to rent an office space, all you need to do is train your employees on how to use their existing cloud infrastructure. This approach can help you save your money, which can be used in strategic initiatives, marketing, sales, or venture into a new market.

As you could see, with cloud-based solutions, businesses get access to a host of benefits that traditional solutions can’t provide.

However, with the rise in the adoption of cloud computing solutions, studies also state that organizations have started reporting doubts regarding the security of cloud-based solutions.

They are looking forward to resolving these compliance and security worries by extending the organization’s policies to data in the cloud. This would enable more organizations to benefit from the advantages that cloud computing services can offer.

ALSO READ : 4 Ways That Cheap Data Backup Solutions Fail Your Business

ALSO READ: 4 Emerging Tech Trends to Drive Your Business in 2022

Categories
Technology

4 Emerging Tech Trends to Drive Your Business in 2022

4 emerging tech trends to drive your business in 2022

Today, technology is developing at the most rapid pace, thereby producing the most patent filings as well as capital for ventures. The recent developments in tech have introduced us to the Internet of Things (IoT), jet-speed breaking in connectivity through 5G, and next-level process automation and virtualization.

However, with this rapid growth in technology, a lot more have evolved, owing to the outbreak of the COVID-19 pandemic. This makes IT professionals curious to understand their role in designing and developing technologies that would be relevant in the contactless world tomorrow. Not just that, with this acceleration of all things digital, companies and executives have to know which technology trends matter the most.

As per the entrepreneur and futurist, Peter Diamandis, within the next decade, the nation is going to experience progress in technology that is going to surpass the advancements made in the past 100 years in totality.

This is because of the fact that technology is ought to restructure a lot of industries and domains, including energy, transportation, and health and materials sciences.

This is going to have broad implications for enterprises as value chains are going to be affected due to the combination of 3-D or 4-D printing with next-generation materials. This would eliminate the demand for spare parts as manufacturers would be able to meet the needs that suppliers fulfilled previously.

Not just that, retailers would be able to combine immersive and spatial computing, sensors, AI, computer vision, and augmented reality to attract customers by offering video game-like experiences.

Have you ever thought what it would be like if a fully automated finance function in your company would gain control over science-based industries like pharmaceutical or chemical through virtualized R&D functions? Well, that day is not very far away!

However, the way in which your company adapts to these new heights of rapid innovation is going to be the gamechanger.

In order, to do so, it is imperative to stay updated with the trends in technology and understand their applicability across industries. Henceforth, we take you through the top emerging tech trends that can drive your business in 2022.

Robotics and Automation

Robotic Process Automation (RPA) is the technology that facilitates automation of jobs. It is a software used for dealing with data, interpreting applications, replying to emails, and processing transactions.

The arena of robotics has been introduced to us ever since more intelligent automation took off, and gradually it started being used in the manufacturing and healthcare industry.

Nowadays, what we see are mostly hard-to-program stationary robots, but with this emerging trend, it won’t be difficult to develop Autonomous Mobile Robots (AMR), that are stationary robots on the move, and programmed with machine learning.

If predictions are to be believed, Forrester Research estimates that 230 million or 9% of the global workforce would have to face the threat to their livelihood. Not just that, it is believed 6 out of 8 million robots shipped worldwide would be mobile, thereby constituting 75% of it.

Artificial Intelligence (AI) & Machine Learning

Artificial Intelligence A.I & Machine Learning


The developments that the field of Artificial Intelligence and Machine Learning has made in the past decade has created a lot of buzz. This new technology trend has the capability to generate notable effects on our life in the form of how we live, work, and play.

Image and speech recognition is one of the most important factors that has helped AI gain superiority in the market. Additionally, navigation applications, ride-sharing apps, and smartphone personal assistants. As an emerging trend, AI would be used in the future to analyze emerging interaction that would determine underlying insights and connections.

It would assist in assessing the need for a particular service, thereby enabling organizations to study the changing pattern of behavior within customers and taking well-informed decisions about resource utilization.

As the domain would spread its wings across sectors, a lot of employment would be created in programming, development, maintenance, support, and testing. Currently, the  global spending on cognitive and AI systems is $57 billion, and by 2025, the AI market is predicted to reach $190 dollars.

Machine learning is a subset of AI, that along with automation and AI is predicted to create 9 percent of new U.S. jobs by 2025. This would increase the demand for data scientists, automation specialists, robot monitoring professionals, content curators, etc.

Blockchain technology

Whenever we think about blockchain, the first thing that comes to our mind is cryptocurrencies like Bitcoin. However, in reality, it is much more than that, and effectively offers security. To explain blockchain, it would be best to say that it is the data to which a user can only add to, rather than taking away or changing, thereby making a chain of data.

Since the previous block of chains cannot be changed, it remains secure. A single entity cannot take control over the data, and there is no involvement of a third-party to validate or oversee transactions. 

An increase in the usage of blockchain has created a demand for skilled professionals, who are well-equipped with web app development, the fundamentals of OOPS, data structures, programming languages, flat and relational databases, and networking.

5G

Till date, the 3G and 4G technologies have given us immense scope to browse the internet. Besides browsing and using data-driven services, the bandwidth for streaming on Spotify or YouTube has increased.

5G


However, with the emergence of 5G technology, this entire internet service scenario is going to change. To start with, people can enjoy cloud-based gaming services like NVidia GeForce Now, Google Stadia, and much more.

Telecom companies like QualComm, Nokia Corp, Apple, Tmobile, and Verizon are working towards launching their 5G applications, and it is anticipated that by 2024, 5G networks would cover 40% of the world.

Everyday, we see multiple technologies mature and evolve all around us. However, these four technology trends that are listed above have the capability to offer promising career potential  not just in the present, but also in the foreseeable future, thereby increasing the demand for skilled professionals in almost every sphere of technology.

ALSO READ : 4 Ways That Cheap Data Backup Solutions Fail Your Business

Categories
Business

4 Ways That Cheap Data Backup Solutions Fail Your Business

4-Ways-That-Cheap-Data-Backup-Solutions-Fail-Your-Business

A business’s data such as different types of files, digital assets, and customer histories are its lifeblood. In case any of them is lost, it can cripple the enterprise.

A perfect example to understand the situation would be imagining yourself walking into your home and all of a sudden flipping on the light switch. In such a case, having a spare bulb or at least one candle would be helpful in brightening your home.

It is the same situation with regard to the risk small businesses take in terms of their data backup processes. There are a lot of things to worry about already in a business and losing your data should not add to it. Henceforth, getting a trustable data backup solution is imperative.

To cut down costs, most businesses opt for a cheap backup system or even none at all. Though cheap backup systems can be a viable option for small businesses, there are possibilities that they might fail you when you need them the most. Therefore, it is not just enough to back up your data, but rather ensure that it is secure by investing in reliable backup services.

While choosing a backup solution, business owners have to carefully consider all the options with a bit of foresight. Ask yourself, “If a cyberattack occurs, what would be my response to it? How can I recover it?

How much productivity would be lost and the cost for it?” That’s when the picture gets clearer. Before investing in a cheap data backup solution, it is essential to know the system’s pitfalls as they can affect your business. Here are the ways in which your business can fail when investing in a cheap data backup solution.

File Sync does not ensure backup –

Cheap data backup solutions do not assure data backup definitely, rather they have their files synchronized on a separate platform. This implies that they generate a mirror image of the data instead of fully replicating vital files in another physical space.

For instance, even if you accidentally delete an original file or if it is infected or corrupted, the file sync is also going to erase it, or the affected file is replicated on your file sync, respectively.

However, there are certain freemium backup systems that permit you to keep your deleted files in a recycle bin for up to 30 days.

If you opt for a quality backup system, it would store snapshot images of the file system so that they can be restored during hours of need. You can recover a file when you realize that a vital file was somehow lost a few weeks ago.

It is advisable that you do not rely on file sync for your entire backup solution, but rather as great support. In case your computer gets lost or a file gets corrupted or there was an unintentional content edit, file synchronization comes as a great help.

An ideal backup strategy does not restrict you to what the sync tools allow, rather it would add software that is exclusive to backing up. You get the freedom to decide how many revisions of a file to keep and receive a separate path to restore files that are in use almost every day.

Bandwidth is expensive –

An average small to mid-sized business needs storage of at least 5 TB so that it can store business-critical information in its backups. To have a backup option, businesses need to upload their data through an internet connection.

Receiving high upload speeds is an expensive affair because businesses often have asymmetrical internet speeds. It would not be possible for them to understand the time required to upload 5 TB of data to their cheap backup.

It would take at least five days to upload data on a cheap backup solution even at an upload speed of 100 Mb per second. Think wisely before investing in fast upload speeds as there are other factors like marketing, support, distribution, and an overhead of development that are to be taken care of.

Cyber threats –


If you do not have a well-rounded backup plan, you can be subject to cyber-attacks. This can be dangerous, whereas having a proper licensed backup offers options in planning which is not guaranteed in cheap data backup solutions.

There is no one-size-fits-all approach to backup or cybersecurity, so a cheap data backup solution won’t serve the purpose alone.

You should also consider opting for an internet or cloud backup, or a physical, offline backup. This would restrict outsiders from invading your data as they would not get the access to your data backup through the internet.

Limited data restoration issues –

One of the most important aspects of a data backup is the fact that it can be restored. There are not many options for testing backups and it can be extremely time-consuming. In fact, opting for a cheap backup software might not offer the choice of programmatic restoration testing.

In case of an incident where your company’s backup fails to restore, there is no point in having a data backup solution to begin with. It is not just the reputation of your brand that is of utmost importance in maximizing profits.

Taking care of regulatory and compliance issues is also important as negating a potential litigation can even lead to a loss of data. If you get your data backup system tested, it means that all your necessary information is not just captured successfully, but it implies that the file is not corrupted.

You won’t be able to know of any potential hiccups beforehand if you do not conduct a thorough testing of your backups first.

Here is how you can carry out your verification test for your data backup to ensure efficient restoration.

  • Dedicate 30 minutes to 5+ hours to scan backup for viruses before restoration.
  • If an isolated lab environment is already there, spend 30-60 minutes to restore backup in this setting.
  • After restoring backups, scan them for viruses (this might take 30 minutes to 5+ hours).
  • Test integrity of operating system, databases, and data, applications (2-10 hours).
  • Take a note of your findings and prepare a report out of it (time will vary).

If you are looking out for file-sharing and collaboration services, cheap backup systems would be your go-to solution. However, that is not a primary backup solution for a business.

This is due the fact that there is no protection of sensitive data and a risk of data loss due to the attack of cyber criminals. This could cost a business more money over the long term. Therefore, go for a more comprehensive backup plan if you are serious about ensuring continuity of your data and securing them.

ALSO READ : This is How to Improve Your Brand Presence

ALSO READ : 7 Reasons Why you Should Update your Website

Categories
Business

This is How to Improve Your Brand Presence

How to improve your Brand Presence

Whenever a company builds a product, what is the next step? To let everyone know that it exists! This is the essence of brand awareness. But, there is more to it. The company’s brand represents a lot more than the logo.

It stands witness to the potential and the services it has to offer to the world. Besides, a strong brand presence can make any business stand apart and keep them ahead of the competition.

Whenever we talk about building a brand presence for an online business, it is a major step indeed. Online enterprises mostly attract customers through lucrative offers and a trustworthy reputation. A shady brand rep can destroy a business to its very ground level.

Are you a budding entrepreneur? If the answer is yes, this article is for you! Read ahead to build a strong brand presence and stand out from the rest.

What is brand presence?

The Brand presence or brand awareness is a term that acknowledges the extent of a company’s reputation in the market. The potential customers can associate brand presence either with the brand or the product they offer.

However, a brand may not reach the pinnacle, but its products may be deeply rooted in the minds of the customers. What does this mean? Well, this could mean consumers have a clear image of what your business is offering, or they may pick your brand over others even if they offer cheaper solutions, etc.


Brand Presence vs Brand Recognition: What is the difference?

Whenever you talk about building your brand, you will probably come across another term,“ brand recognition”. Aren’t they the same? This is where budding entrepreneurs often make a mistake. While both brand recognition and presence preach to the same choir, they are quite different by definition.

Brand recognition is the marker that refers to the extent customers can recognize your brand through logos and colors. For example, you would be able to make out a Domino’s outlet without even reading the words, just by associating the brand with the logo or the colors.

On the other hand, brand presence or awareness takes the essence of brand recognition to a new level. It is based on associating your brand with the products or services you offer.

It provides a general feeling of the enterprise, including products, etc. Brand awareness is mostly done through marketing campaigns, advertising, etc. which incite feelings of emotions among the consumers.

Why is it important?    

The quality of the product, marketing strategies, etc. is surely an integral part of the business infrastructure. But, it is not the wheels of the operation that takes you to the top.

A company without brand awareness will not go far. In addition, brand presence is a significant step of the marketing funnel that builds your name in the business world and has the immaculate power to set it apart from the competition.

But, wait! That’s not enough. Embedding the brand into the consumer’s mind is the holy grail for success. The more customers associate a brand with something, the more they shift their focus toward it.

As they familiarize themselves more with your brand, it becomes quite easier to promote an enterprise across various channels, have successful product launches, gain a trustworthy reputation, and attract and retain more customers.

3 best ways to build a strong brand presence –

Building brand presence can pave the way for small businesses to reach their goals easily. It not only generates more leads but also promises a lasting impression on your consumer base.

So, how can one simply build a strong brand presence that attracts success? Here are some of the best ways you can incorporate to ensure a strong brand presence!

Influencer Marketing –

Influencer Marketing


Influencers have taken social media by storm. Agree or not, they have dominated social media platforms for years. They hold a strong connection with the people, especially consumers. This can be a great way to boost your brand and generate leads.

They are great and a trustworthy way to sway the audience and gravitate them toward a brand. However, it should not be your only strategy since many consumers still choose to believe in retails.

Collaborating with established companies –

Big companies that dominate the market have spent enough time to create loyalty and a strong brand presence among the customer base. Budding businesses require to build trust to boost their sales.

Partnering with big names that emit strong trust signals among the customers can be a great way to pave your way to the market. Customers will easily be swayed by their words and would consider looking into your product or services.

A strong background –

A strong background story speaks a lot about your company. The vision, mission, etc are the foundation that can contribute to building a strong brand presence.

Feeling perplexed? Well, you can begin by asking yourself “How can my business help someone?” What is the type of audience I want to attract?” A strong business story should resonate with the audience and sieve out the target consumers, which will help you attract them to your business and use brand recognition to associate your products or services creating a strong brand awareness.

Conclusion –

Our takeaway? If you have the opportunity to partner with established businesses or famous influencers, go for it without a thought. However, words from big names will surely get you some business, but that is not enough.

A strong brand presence is built on loyalty, quality products, etc. Make sure transparency is a big part of your business journey which will allow potential customers to put their faith in your brand.

If you have an online business, building a brand presence is very important. Influencers can go a long way in this case, but incorporating customer testimonials can be a benchmark since it can be a deciding factor for attracting and retaining customers.

Whatever your business infrastructure is, it is crucial to have a personal connection with your customer base and have a strong story that resonates with them.

ALSO READ: 7 Reasons Why you Should Update your Website

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Categories
Web Development

7 Reasons Why you Should Update your Website

7 Reasons Why you Should Update your Website

Do you love your website? If yes, then why would you want to attract fewer people to your website?

If you are the one whose website is part of their soul and heart, you will have a good time reading through this. Here we answer some of your questions: “How can a website get bees and not bugs?”

Here are the 7 Reasons Why you Should Update your Website :

“For how long these bees would remain attracted to your website, and what will be the glueing contents?” “What do you need to do in this case?” and many such queries. By bees, we mean the amount of audience on which the website depends.

So, let us now discuss the symptoms (/reasons) of a website that indicates that ‘its high time you should update it’:-

Visual appearance –

Is it that your website is losing the present appealing power it needs? Is it showing the products and services correctly? While answering this, we must say-

a. Up-to-date content needs to be coming at the top of the website.

b. The photographs, the color tone, the logo, the side charts, etc., need to match the business type.

c. The content and the infographics must be easy to study.

d. Content and website design (i.e. the website interface) should match the current trends, which change almost every single hour.

e. Sound on load option: You must not want a sudden soundtrack to hit your brain and crack it. So a choice must be given which will give an alternative to the user to on-and-off the sound when required.

f. Animation and graphics should be properly aligned with the maturity of the site.

For example, a business website can have pop-up icons of an associate or coordinator pop-up icons. On the other hand, a kid’s site would require a Donald Duck character to talk back with them.

Social media accessibility –

The links to the website must also give a proper and attractive pictorial representation while being shared on popular social media sites like Instagram, Twitter, Facebook, Whatsapp, etc.

Call-to-actions availability –

Call to Actions Availability


A website must include options that will help in getting closer to the customer, like:

a) “Contact Us”

b) “Request a Consultation”

c) “Download our brochure”

d) A website should also find a way in this way for feedback from the customers, which can also be used as an option to input items at the next up-gradation time.

Whether your website takes longer than a second to reload every time new content is added?

It is a matter of a fraction of a second that you can hold the website visitor’s attention.

Thus, if it takes longer than two seconds, then the visitor may no longer stick to the same page and visit some other.

Mobile-friendliness of the website

With a limited amount of time and need for a leisure kind of feeling, we tend to opt for mobile much more than computer or laptop screens.

Thus, the website should be prepared in such a way that it goes well in all kinds of screen sizes.

Marketing approaches

  1. “Inform, Attract, Cling to your audience” is the key mantra for marketing of any branch, so it is followed in the case of a website also.

  2. Inform your audience about the new launch of products and services, the addition of new content, and the updated version, which will, in turn, help in turning “their” businesses to a great extent.

  3. Follow the principle of sending SMS, emails, social media marketing, or digital marketing with your website.

  4. Follow SEO (Search Engine Optimisation) and optimize it properly with fresh and new content and design, which has the ability to attract audiences with something different from the traditional ones or even the ones done by the competitors.

Security and safety of personal data


Mostly, a user’s financial information gets digitized and stored at the website servers, which leads.

For instance, in the case of getting subscriptions to news blogs or websites, bank details and other information are required while making the payment.

Thus, for every website, password encryption, file security option, access permission, security audit on a regular basis, and such things are essential.

To update a website, these things need to be done, which are as follows:-

  1. Understand the old algorithm on which the current website design is running – For example, the last interface, the banner heads, the fonts, the use of columns and rows, how much accessibility is available, and all such criteria.
    This is mainly required to understand which areas need more concern and up-gradation.

  • What kind of data or content is getting more clicks or having a high bounce-back rate? – This is the food of the website on which it runs.

    Without this, how much up-gradation is done, no great help would happen. So this needs immediate action if required.
  • Can have a look at the competitor’s website, which according to you, is working good in the markets –

    Though there’s no need to implement the same design patterns of templates for your own website, what you can do is understand the GA (Google Analytics) and click worthiness of that website and afterward look for new ideas based on the user pattern.


  • Make it trendy and user-friendly – Every day with a new trend, coming in the social scenario, this is the second most important thing after the content, and to check again and again whether the update is bringing new changes according to the present trend or not.
  • Implementing the changes and testing repeatedly – Testing should be done to see whether the website is getting slower or performing well with every load, like Google’s Mobile Friendliness Test and many more.

Now, Do you think an employee would provide support for this much time(24*365)? We don’t think so. So here comes the importance of a website that does the above-mentioned work for a never-ending process. And thus, it requires an update from time to time.

In this respect, SNWN Tech Solutions provide a very thorough place to manage their services and fulfill all kinds of need with the proper IT management software.

Moreover, it is also a one-stop solution for all types of needs of a business.

It provides security, quality, and a wide-open network across the globe along with features such as affordability, reliability, and high paced.

Also Read: How To Install VPN using Remote and Routing Access (RRAS)

Also Read: Top 5 Benefits of Google Workspace for Your Online Business

Categories
Outsource Support

How To Install VPN using Remote and Routing Access (RRAS)

How to install VPN using Remote and Routing Access (RRAS)

VPN or Virtual Private Network offers security and privacy to private and public networks, thereby enabling the user to connect to multiple systems to the VPN server and use VPN’s bandwidth for public network connection.

Installing a VPN is one of the most inexpensive ways to build a secured private network. However, a fair amount of technical knowledge is required for its successful implementation. Various VPN protocols are used for secured communication such as SSL and TLS, IPSec, PPTP, and L2TP.

Out of these VPN protocols, PPTP (Point-to-Pont Tunneling Protocol) is a widely used protocol as it provides flexibility in setting up and maintaining as compared to other protocols.

While there are several paid VPN software available in the market, RRAS can be used to configure your VPN server without any additional cost if you are running it on a windows server.

Remote and Routing Access or RRAS is designed to offer excellent performance in both a router and a remote access server because it supports a wide array of features.

Only a small subset of features like support for IKEv2 VPN connections and LAN routing is required for this deployment.

IKEv2 is a VPN excavating protocol chronicled in Internet Engineering Task Force Request for Comments 7296.

The primary advantage of installing an IKEv2 is that if there is an interruption in the underlying network connection, the protocol would tolerate it.

For instance, in losing the connection temporarily or if the user wants to move a client computer from one network to another when the network connection is reestablished, IKEv2 would automatically restore the VPN connection.

The core perk being all of this would take place without any user intervention.

To support IKEv2 connections while disabling unused protocols, the RRAS server has to be configured.

This is because there is a decrease in the server’s security footprint. Additionally, the server has to be constructed from a static address pool to assign addresses to VPN clients.

Addresses can be feasibly assigned from either a DHCP server or a pool, but using a DHCP server not just delivers minimal benefits but also adds complexity to the design.

This installation of VPN using RRAS applies to users of Windows Server 2022, Windows Server 2019, Windows Server 2016, Windows Server 2012 R2, and Windows 10.

Before installing the VPN using an RRAS, the server infrastructure has to be configured, followed by the installation and configuration of the Network Policy Server (NPS).


Things to consider before installing VPN using Remote and Routing Access (RRAS)


Things to consider before installing VPN using Remote and Routing Access(RRAS)

It is important to: –

  • If you are installing the VPN server on a Virtual Machine (VM), you need to install two Ethernet network adapters in the physical server.

  • You also have to create two External virtual switches, one each for the physical network adapter. Additionally, two virtual network adapters for the VM are required to be created, having a virtual switch connected to each network adapter.

The server has to be installed on your perimeter network between the edge and internal firewalls.

One network adapter should be connected to the External Perimeter Network, whereas another network adapter has to be fixed to the Internal Perimeter Network.

Steps to install VPN using RRAS

  1. Login through the Remote Desktop by connecting to the server on which you want to install VPN

  2. On the VPN server, open the Server Manager, select ‘Manage’, and then click on ‘Add roles and features.

  3. The Add Roles and Features Wizard opens.

  4. Follow the steps for the installation wizard. On this ‘Select Installation Type’ page, select the ‘Role-based or feature-based installation‘ Installation Type option and then click on next.

  5. In the Select destination server page, check the ‘Select a server from the server pool’ option and see your server with the computer name in the server pool.

  6. Under Server Pool, select the local computer and then ‘Next’.

  7. Land on the ‘Select server roles page, click on ‘Remote Access’ and then on ‘Next’.

  8. Do not make any changes on the ‘Select features page’, and click on ‘Next’.

  9. On the Remote Access page, check ‘Next’.

  10. After reviewing the installation page, click on install once you are ready. On completion of installation, check ‘Open the Getting Started Wizard’.


  11. Select the ‘Notifications flag’ on the VPN server, in Server Manager.

  12. You will see the ‘Configure Remote Access‘ wizard on the screen. Click on ‘Deploy VPN only.

  13. The ‘Routing and Remote Access MMC’ opens. Right-click on your VPN server name and then select ‘Configure and Enable Routing and Remote Access.

  14. Follow the installation wizard instruction on the ‘Welcome to the Routing and Remote Access Server Setup Wizard’, and select ‘Next’.

  15. In the configuration wizard, select ‘Custom Configuration’ as ‘Virtual Private Network (VPN) access and then select ‘Next’.

  16. The ‘Completing the Routing and Remote Access Server Setup Wizard’ starts.

  17. An IP Address Assignment, select ‘From a specified range of addresses and click on ‘Next’.



RDP Port in NAT Services And Ports

Click on ‘Finish’ to close the wizard. You will be prompted with a message for the DHCP relay agent, simply click on ‘OK’ to close the Routing and Remote Access dialog box.

Follow the below-mentioned steps to allow your RDP port in NAT services and ports.

  1. In the ‘Routing and Remote Access’ dialog box click on ‘Expand the server’ → IPV4 → NAT.

  2. Right-click on ‘External Network’, then ‘properties’ → Services and ports.

  3. Select ‘Add’ and enter the description for this service.

  4. Enter the IP Address and RDP port of the VPS and select ‘OK’.

After completing these steps, your VPN server is ready for client/remote connections. On receiving access to the connection, you have to configure the client machine to connect to the VPN server.

  1. Open the ‘Network and Sharing Center’ of your local system.

  2. Select  ‘Set up a new Connection or Network’.

  3. Check ‘Connect to a workplace’.

  4. Click on ‘Use my Internet connection (VPN)’.

  5. You will receive an option to enter the IP address of the VPN server, after that click on ‘Next’.

  6. Enter the login details of the VPN server.

  7. After that, click on ‘Connect’.

  8. That’s it, your local machine is connected to a VPN server.

  9. Upon checking your IP address from any online tool, you will witness that your IP address is not from a local ISP, but rather from a VPN server.

That’s all, your client machine will now have the access to the internet through a VPN.

Also Read: Top 5 Benefits of Google Workspace for Your Online Business

Categories
Sales

Are You Using The Right Sales Channel ? Here’s What You Need To Know

Are you using the Right Sales Channel for your Websites

With the increasing competition in the business world, new companies are getting launched in the market almost every day.

In an already saturated industry, customers already have their set of preferences for a product or service.

Therefore, to make your business stand out you not just need to understand your target audience but also ensure that you are using multiple channels of sales to reach out to them.

Benefits of employing multiple channel sales strategy to work

  • It helps you to reach new customers who do not buy directly from the vendors but prefer buying the same product from resellers or consultants.

    If an efficient channel sales program is put to use, your business can easily tap into this market.

  • If a proper channel sales strategy is used with the help of third-party marketplaces and managed service providers, you can leverage the sales for your business.

  • Lastly, starting your business in a new location can accentuate your business if the correct channel sales strategy comes in handy along with it.


Types of sales channels

There are numerous businesses nowadays and each of them has its own needs and requirements. That being said, it is obvious that every business would have a different approach to satisfy their needs and therefore, the channel of sales would also differ.

Earlier, the channels of sales used to be a physical presence like a shop and then a website but now the possibilities are almost endless. Basically, there are two types of selling – direct and indirect.

While direct selling channels allows a customer to buy goods or services directly from the manufacturer, an indirect sales channel makes the product reach the customer through other distribution channels. Listed below are some of the most chosen options by entrepreneurs.

Ecommerce website

ECommerce Website

 It can be a good idea to sell your product or service online as 2.14 billion people worldwide spend hours on the internet for shopping.

Having a website means cutting the cost of having a physical space. However, there are other costs like hosting and development.

Retail outlet

The population of high street shoppers has declined over the past few years. As a result of the cruel blow of the Covid-19 pandemic, the already struggling retailers had to face subsequent lockdowns, thereby leading to the closure of the shop’s doors to the customers.

However, as the nationwide lockdown was revoked, the businesses of bricks and mortar retail stores started bouncing back to life.

Shops selling furniture, homeware, and home improvements are all thriving as people are staying more in their homes and taking interest in decorating them differently.

Also, last year, there was a trend of supporting independent businesses and shopping local to help them thrive.

Third-Party Websites

Third-party websites are those organizations that sell your products in lieu of commission. For each product sold by them, you have to pay a monthly fee to them.

These websites have a usually vast and different audience than your own. Rendering the services of a third-party website allows you to introduce new people to your brand.

Some of the most prominent examples of third-party websites include Airbnb and Booking.com which tie up accommodation providers and offer discounts and offers to customers for staying at a property.

One of the best examples of marketplace retailers is Amazon. Though selling on Amazon might look easy, in reality, it requires a lot of hard work in terms of determining the pricing strategy and advertising to ensure that you can give tough competition to other sellers.

It is mandatory to create a balancing strategy while putting the third-party websites to use.

Then this balancing strategy can be employed for introducing new customers to your brand and then trying to convert them to buy direct through your website next time.

This can be done by sending out physical marketing collateral, like promoting your channel or through leaflets.

If you have your customer’s email address, then that can be used to add them to a nursery email program – GDPR compliant.

Things to consider while choosing your mix of sales channels

costs and benefits of ecommerce

 It is not necessary to have every sales channel at your disposal. However, it is imperative to sit back and consider if you are using the right sales channels for your products.

This would ensure that your product, service, and most importantly your brand is one the right track to maximize the business’ potential.

You should determine the cost-effective parameter as well as the performance angle while deciding which sales channel is the right one for your business.

It is also essential to continuously test different sales channels as markets change. Here are a few things you should consider when you are deciding which sales channels to choose:

Type of Product

 You know your product and you would also know about the target audience more than anyone else.

You should begin by conducting some market research about your customers or potential customers and find out how you can provide them with lucrative offers and what would go against your product.

Market

Think about the market of your product – if you sell it directly to consumers or B2B. It is also important to determine the efficient ways of selling your products by making them easily viable to your customers.

Are your channels competing with each other?

Your sales channels should work towards a common goal instead of competing with each other.


For instance, a business based on network marketing depends on personal relationships between the executives and customers.

Now if they decide to launch an E-commerce site, customers can order food online because of the pre-established relationships. Other websites might also compete with your business by pushing their ranking on Google.


Therefore, it is important to keep a check that your website isn’t suffering if you sell your products somewhere else online.

Costs and Benefits

 Determine the costs and benefits of each sales channel before you decide on finalizing them.

You can also take advantage of any trial periods before you fully commit to putting a sales channel to use. You can also keep a track of which sales channel your competitors are using.

Also Read: Top 5 Benefits of Google Workspace for Your Online Business

Categories
Business

Top 5 Benefits of Google Workspace for Your Online Business

Google Workspace

With the advent of Google, we have experienced a whole new change in the world of networking. Similarly, if you are an entrepreneur looking to jumpstart your business online, you are probably looking for Google resources to back you up.

While there are a lot of resource toolkits that you can choose from, picking the right option may be a very important step for business growth.

Looking for affordable, quality resources? Well, Google Workspace is your holy grail, and we are here to help you to get the hang of it! This article brings you a vivid insight into everything you need to know about Google Workspace.

What is Google Workspace?

Powered By Google, it is a productivity resource kit that brings the best tools from Google including Calendar, Docs, Slides, Drive, Gmail, Forms, Currents, etc.

under a single dashboard. While you may find a certain resemblance with its predecessor, G Suite, it surely is an upgrade and brings more opportunities for businesses online.


How much does Google Workspace cost?


You may find a lot of Google services for free. However, when you are considering taking your business to the next step, Google Workspace is there to help, but with a price. Depending on your business requirements, there are some packages that you can choose.

Google primarily offers four packages that have different features depending on your business requirements. The basic or the Business Starter package is available only for $1.64.

The most popular Business Standard package is priced at $8.80. You can also pick an upgrade or the Business Plus plan, which is available for $16.51. For entrepreneurs, you can contact sales and decide on the Enterprise package and get the price quote.

Whatever you decide to choose, Google Workspace offers you the bare minimum. Hence, you can always expect to get a custom and secure business email address, video meetings, cloud storage, and customer support. Although, you can choose to have more advanced features or choose upgraded plans to suit your needs.


Why did Google introduce Workspace?

The work culture dynamic has seen a drastic change over the years. In addition, the rising demand for remote offices has changed the corporate culture entirely.

It has created a space, and Google with its high-end deep integration strategy attempted to create a digital workspace for businesses. With some G Suite features still in action, Google incorporated more features to come up with a handy resource kit to help businesses carry out their operations without a hassle.

The main objective of creating Google Workspace is to encourage a safe corporate space for both remote and in-office employees across various industries. In addition, it aims to bring every branch of a business together, especially while working remotely.


What can you expect from Google Workspace?


If you are planning to purchase a Google Workspace plan, you can surely expect a lot of features. Unlike the traditional user experience, it includes a lot of advanced features which suit almost every enterprise in any industry.

Google Workspace looks forward to deep integration that brings all the aspects of a business together. Hence, you can find all the options such as video calling, messenger, etc. all in one place to promote collaboration and encourage a better customer experience.

Besides, the link preview option is another blessing that has helped enterprises immensely. Instead of handling hundreds of tabs on your browser, you can simply hover your mouse on a link on an Excel sheet, or Google Docs and preview it without clicking on it.


Top 5 benefits of Google Workspace for online business!

Google WorkSpace


Google Workspace is your best bet to have the best resources to grow your business online. With ever-changing business dynamics, Google Workspace provides a dedicated resource toolkit that addresses problems and provides relevant solutions to keep businesses ahead of the competition. But that’s not all!

When you choose to work with Google Workspace, you can expect a lot more! Here are some of the major benefits of Google Workspace and how it can help online businesses.

Email support


Gmail has been at the top of the list for years. Why not? Its world-class spam protection and advanced features have always been a favorite among various businesses or enterprises. With a Google Workspace subscription, you can have more Gmail features along with smart replies and a custom email domain.

Apart from that, Google Workspace also offers labels, which is a fantastic feature to organize your communications. Unlike traditional emails, you can add labels that give a professional approach and flexibility.


Compact and Connected

Instead of looking for Google features separately, integrating Google Workspace into business operations can improve connection and is a compact solution for enterprises everywhere.

Apart from the basic features, you can get features like Gmail, Google meets, chat, calendar, drive, keep, etc under a single umbrella that is easy to access and contains advanced features. This surely transforms the entire Google experience and gives a much more corporate approach.

Easy Collaboration

Google Workspace ingeniously integrates productivity tools into one. This encapsulated solution increases flexibility since enterprises can use this feature to shift from one option to another without any hassle. This has made working as a team remotely easier than ever.


Easy Availability

Google Workspace applications are web-based, hence they are easily available and compatible with any device and web browser.

It spares users from downloading bulk programs to support these applications. Besides, these applications are readily available on major platforms including iOS and Android.


 Conclusion


Google Workspace is the right step towards a successful business. Well, we are not saying it! The advanced features and support are a step ahead and are a better option to predict the upcoming changes in the business.

However, if you’re new to this, you should contact the sales department or opt for a consultation before choosing a plan. Taking the right decision right from the start results in a strong business infrastructure.

What are you waiting for? Get your online business going today with Google today!

Categories
Server

Amazon Web Services vs Microsoft Azure: What is the best cloud platform for your business?

azure vs aws

Cloud computing is a democracy. Cloud computing is changing the way we run our businesses online.

These platforms opened various doors of opportunities that help small businesses to gain exposure globally. It has impacted businesses by improving accessibility and flexibility.

Before we go any further, let us understand what cloud computing means for a business.

Cloud computing refers to a collection of IT solutions including servers, storage, databases, networking, software, analytics, artificial intelligence, etc. offered over the internet (cloud) for the effective functioning of your business.

Moreover, business owners can reduce costs by using cloud platforms and choose services based on their own needs by using pay-per-use models. It has also helped in reducing maintenance and labor charges.

The rise of cloud platforms has also managed to take care of security concerns, which often is a threat for online business owners.

A peak in the past: A cloud overview

If you are wondering cloud platform is a new concept in the tech industry, you thought wrong! Since 2006, AWS has been one of the pioneers in the cloud computing industry.

For fifteen years, the cloud-computing industry has been dominated by some big names in the software of tech industry such as Microsoft’s Azure, etc.

Although Amazon Web Services or AWS has been a leading brand name in this sector, Microsoft’s Azure has managed to captivate a growth of 49% annually.

In the concurrent scenario, both of these vendors have created great competition in the market.

Depending on different sectors, both of these cloud platforms have created a huge competition which might lead most novices to an immediate question:

which one is the best for my business? Well, this article brings a clear contrast between these platforms and helps you to make the right decision for your business!

What are Amazon Web Services?

What are Amazon Web Services

Amazon Web Services or AWS is a cloud computing platform that provides its users with a variety of cloud services including computing, storage, and delivery.

Platform as a service (PaaS), infrastructure as a service (IaaS), and software as a service (SaaS) are all offered by Amazon and help businesses build applications more efficiently.

What are its features of Amazon Web Services?

Amazon Web Services offer near about 18,000+ services, among them, some of the most prominent features are as follows:

  • Computing services.
  • Storage options.
  • Cloud-native app integration.
  • Analytics and machine learning services.
  • Resources for productivity.
  • Developer and management resources.

Pros

The main pros of the AWS cloud platform reside in its status as the first service provider globally.

This helped them to gain wide exposure, but it also led to the introduction of several cloud services that were considered groundbreaking. Here are some of the main pros of the AWS cloud platform:

  • Unlike other cloud service providers, AWS is a unique platform that is compatible with almost every operating system, including macOS.
  • A wide array of cloud solutions.
  • Exceptional availability and maturity.
  • AWS is capable of supporting numerous end-users and a variety of resource tools.
  • User-friendly setup.

Cons

  • Unlike other cloud services, AWS is a comparatively expensive platform.
  • AWS charges additional costs for important services.
  • Customers are also charged for customer support.
  • Resource caps
  • Although the setup is easy, the interface is complicated and requires in-depth technical knowledge.

What is Microsoft’s Azure?

Within four years of Amazon’s big entry into the cloud-computing industry, Azure managed to find a strong foot in the market and emerged as a strong competitor.

Microsoft’s Azure is a cloud computing platform, similar to AWS, which offers storage, development, and database solutions as Platform as a service (PaaS), infrastructure as a service (IaaS), and software as a service (SaaS).

Azure incorporates various services offered by cloud computing and helps businesses to successfully run and maintain applications.

What are the features of Microsoft’s Azure?

Leveraging Microsoft’s exceptional software and business strategies, Azure came up with easy-to-use, quick solutions that include:

  • Could-native development platform.
  • Incorporates blockchain technologies.
  • Analytical prediction.
  • Extensive IoT integration.
  • DevOps solutions included.

Pros

Microsoft’s Azure is one of the best providers of IaaS. Owing to this, it has garnered strengths that make this platform stand out:

  • Better availability.
  • Instinctive design inspired from Microsoft family of software.
  • Lucrative discounts for service contracts for Microsoft cloud computing users.
  • In-built application resources that can handle multiple languages such as Java, Python, .NET, PHP, etc.
  • Unlike other platforms, Azure has affordable price listings.
  • Increased repetition to reduce downtime.

Cons

  • Inefficient data management.
  • Issues with network management are common.
  • It has a complicated interface, making it difficult for people to learn.
  • The design of the platform might seem a bit unprofessional.
  • Lacks smooth and effective technical support.

Azure vs AWS: Who takes the prize?

Cloud platforms are not without weaknesses. Similarly, the business has different needs and hence, requires tailor-made cloud-computing solutions.

However, online businesses seek flexibility, scalability, and affordable features. Based on it, we can conclude that Microsoft’s Azure is surely here for the win.

Small businesses require guidance to thrive in the online business industry. With correct resources, Azure also offers effective guidance to its users.

Apart from that, if you are already using Microsoft software, you are already eligible for service contract discounts, making it a better deal compared to Amazon Web Services.

While both of these are competent to achieve the required business goals, Azure is guaranteed to provide the same only faster and cheaper, making it the current leading platform for cloud computing solutions.

However, it is crucial to keep in mind that it is not a whole comparison and in some cases, AWS might be a better option for your business.

For example, Azure has achieved milestones and contributed to providing exceptional solutions for cloud computing, on the contrary, it offers better and more resource and development tools as well as innovative solutions compared to Microsoft’s Azure.

Hence, the clear winner should depend on how the platform affects your workflow, budget, and what it has to offer. Having a thorough understanding of your options will only help you make the right decision for flourishing your business online.

This are all about Amazon Web Services vs Microsoft Azure: What is the best cloud platform for your business…!!!

Also READ : What is cPanel Server Management?