Author: mrvmanikandan

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Name Server

What Is A Name Server ? A Complete Guide

What is name server- a complete Guide

Have you ever imagined why is it so easy to access anything on the internet? How do computers identify each other online? While using the internet, computers use a combination of numbers known as Internet protocol address or IP.

However, every website has a unique IP address that helps us to reach the desired result. Although, recollecting thousands of these combinations is illogical and impossible.

This is where nameservers come into action. Due to  NameServers, we can easily look for any websites using their domain names.

This article is a comprehensive guide to help you get a clear insight on what Nameservers are and what purpose they serve.

What are NameServers?

Before we dive in further, understanding the concept is crucial. Let us familiarise ourselves with the jargon. Nameservers are used to managing and routing traffic across the internet.

Whenever you search for a website on the internet, our browser tries to decode the website address and bring you the desired result. This entire process is governed by nameservers that store every information of all websites and help you connect with the precise website address.

Nameservers help your computers translate the domain names into a combination of numbers or IP addresses.

DNS records vs Nameservers: Are they the same?

This is a common dilemma. While many think them to be the same thing, however, they are quite different from one another. Although, both of them work in symmetry to reach a common goal,i.e., to provide you with a relevant result.

Domain name systems or DNS servers carry the information and identify and matches the website with their respective IP address. On the contrary, NameServers resemble a library that holds information about the websites.

Why do domain names have two assigned nameservers?

A website is typically assigned with two nameservers. Although, websites use the primary DNS server, having a second nameserver can help you to avoid data loss.

Businesses use two Nameservers as a backup resource as an offline website can severely affect business online.

Why are NameServers important?

why are name servers important

The main purpose of Nameservers is to help us find websites on the internet. Whenever we type our query, the nameserver looks for relevant searches and routes us to the right website.

When the server sends a request for the query you were looking for, the results are presented on the screen. People are mostly impervious to the whole process, as it takes only a few milliseconds to carry out.

Accessing a website’s NameServer

Checking your website’s NameServer is very easy. If you wish to view your website information such as registration, registration, statues, etc of your domain, you can use a Whois website.

It is free and can be accessed publicly. You need to type your domain name and the results will appear almost instantaneously.

However, if you are trying to access domain information from the UK, you have to use the Nominet WHOIS website to view the data. Likewise, individuals looking for top-level domain names such as .com, .net, etc, can use ICAN WHOIS.


Registering a NameServer

It is always ideal to register your Nameserver. Moreover, it is mostly recommended especially if you have a reseller hosting space. It is a great way to resell bulk hosting spaces with personalized branding.

Unlike hosting services, private Nameservers are usually connected to single domains.

Some of the benefits of choosing private NameServer include:

  • It offers rebranding opportunities since it can hide the reseller information.
  • Owning a private nameserver helps clients to easily remember your nameserver as they resemble your domain name.
  • Having a similar domain for your website and nameservers boosts security and offers a sense of legitimacy among your clients.
  • A private nameserver provides easy migration between hosting providers. Moreover, it saves your clients from having to update their nameservers.
  • Your nameserver should have a similar primary domain for the parked domains as well. Parked domains are referred to the additional domains that are hosted on your account. Moreover, businesses that require multiple web addresses often use private nameservers.

Is it possible to update the NameServer?

Yes, you can update your NameServer. Moreover, it is typically recommended for your website to function smoothly. If you want to update your NameServers, you have to log in and enter your domain management area.

Moreover, if your domain name is already registered with another hosting company, you can easily contact them and they will assist you to make changes around your NameServer.

ALSO READ: How to Create a Successful Digital Marketing Strategy

What happens after updating a NameServer?

After updating your Nameserver successfully, your domain suggests relevant servers. Moreover, the entire process takes around 8 to 48 hours to complete.

This period is known as DNS propagation and during this time servers everywhere in the world get notified about the upgrade of their servers.

However, during the upgrade, you might face some issues regarding email delivery. Hence, always make sure to upgrade your NameServer at night or when your business is inactive.


Why should you change your NameServer?

Changing your Nameserver is quite common. You may change it for a plethora of reasons. One of the major reasons is that the domain you purchased is registered under another hosting company, while you want to choose another company.

Other reasons include the migration of service providers due to speed, prices, etc.  Although these changes can alter the hosting server for your website, they will not be visible to the customers or audience.

This is because the URL remains the same whenever a client tries to access your website.

How can NameServers influence SEO rankings?

How can Name Servers Influence SEO Ranking

Being a business owner online, attracting traffic to your page is crucial for growth. Likewise, SEO acts as a resource tool to highlight your pages and help your rank higher in Google page listings. But, does changing Nameserver affect my SEO?

However, many are skeptical as their SEO might be affected while changing Nameservers. Rest assured, changing your Nameservers is a quick and easy process, and hence do not influence your SEO rankings in any way.

ALSO READ: What is cPanel Server Management?

Categories
cPanel

What is cPanel Server Management?

What is cPanel Server Management

With the rise of technology over the years, businesses both large and small scale have understood the importance of web hosting.

With advancing marketing trends, businesses are not limited to just staying ahead in the game.

With more businesses shifting to an online platform, web hosting has made all the difference and has led to the success of many small and large-scale businesses.

Similarly, cPanel Server Management has made web hosting solutions easy and convenient for all types of businesses. Before we dive in further, let us have a basic understanding of what the subject entails.

What is cPanel hosting?

Cpanel is a Linux-based control panel that is mainly used for website hosting. It allows you to easily access all services in a single location without any issues.

Concurrently, Cpanel has gained wide recognition from web developers due to its easy-to-use interface.

Moreover, Cpanel’s encapsulated approach towards providing hosting services in a single place and impeccable customer support has made it a very sought-after option among small and big scale businesses.

In simpler words, Cpanel is a Linux-supported control panel for web hosting solutions. It mainly runs through a graphic user interface or GUI that is backed up by automation tools.

The main aim of cPanel is to eliminate the complex process that is involved in website hosting.

cPanel offers a triple-layered structure that helps resellers, website owners, resellers, etc to gain authority over the different aspects of their website through a web browser.

In addition, cPanel guarantees convenience. It allows a host to easily access the panel.

The host or the administrator usually accesses the cPanel dashboard through a direct link. You can find the link in your primary welcome mail that you receive after registering on cPanel.


After this, you have to set up a username and password for your account to enable the functionality of your dashboard.


Usually, you receive the username and the password from your service provider via email. These mails are confidential and stays between the host and the user.

What are the benefits of Cpanel hosting?


Benefits of cPanel Hosting

Now with a clear understanding of what Cpanel hosting means for your business, let us discuss some of the amazing benefits of implementing cPanel and cPanel server management into your business:


  1. Users with cPanel hosting reap many privileges, including management options for PGP keys, crontab tasks, FTP accounts, emails, and mailing lists.


  2. Easy installation is one of the many other benefits offered by cPanel. It also makes it easy for administrators to run the scripts to easily configure the system into a device.


  3. Cpanel management also manages other software packages and allowing them to run frequent upgrades as required to Apache, MySQL, Exim, FTP, PHP, etc. Hence, it influences other software packages to upgrade to make it easily compatible with cPanel and its functions.


  4. cPanel offers an interface that is made for everyone to use. Excluding complex processes, it offers user-friendly service options that people can handle with basic knowledge about it.


  5. cPanel can easily integrate with other applications. With fewer complexities, some applications like CloudLinux, WHMCS, R1Soft, and SpamAssassin can be easily integrated into the control panel without hassle.


  6. cPanel management is a seamless feature in cPanel hosting solutions. With large portions of Cpanel scripts written, this helps to approve both administrators and the updating operations.
    Moreover, it has also become very easy to modify or add more modules of PHP and Apache.


  7. cPanel offers a plethora of benefits including technical support. This is one of the only hosting solutions that offer 24×7 customer support to help you to use the most of this platform for your website or business.

    Besides, it also offers budget-friendly options along with problem-solving services that are mostly absent in other options available out there nowadays.


  8. In addition, cPanel also lets users carry out server log analysis with recovery features.


  9. But, that’s not all. cPanel hosting operations also guarantee all-around data security, frequent updates, providing stability to ensure successful hosting attempts.



What is cPanel server management?

In relevance to cPanel hosting, managing the cPanel server for better performance is referred to as cPanel server management. Management procedures usually use WHM or WebHost Manager.

Wondering what that is? Well, a Web Host Manager refers to the set of web-based tools for hosting or managing accounts on the server.


Used by both classes of resellers, administrators, and end-user website owners, it offers additional benefits other than providing exclusive permission through root administrators.

Besides, the web host manager also allows its users to use its services along with reselling approvals and privileges.


Web host manager makes Cpanel server management much easier. How? Well, the WHM helps the server administrator to check and maintain the functions.


It also helps the administrator to upgrade and recompile Apache and PHP, install Perl modules.

In addition, the WHM also contributes by offering features that help users to upgrade RPMs that are present on the cPanel server.

Cpanel server management also includes IP management and the modification of root passwords that is mostly run through the Web Host manager.


Cpanel is a diverse panel that lets you work on any exclusive or even shared hosting servers as well. The servers are usually Centos 6.7 or CloudLinux paired with any caching system.

In addition, cPanel server management includes basic server management at all tiers in addition to management features for VPS and other Dedicated cPanel servers with limitless support requests.

cpanel dashboard

Conclusion

Cloud Hosting is a great opportunity to grow your business, especially on the e-commerce platform. Similarly, Cpanel takes your hosting to another level.

However, that alone isn’t enough. Choosing the right platform or hosting service provider is the key.

How will you know? Well, your ideal web hosting service provider will offer integrated Cpanel server management along with 24X7 customer support. 

Choosing a service provider who provides flawless after-service support is a must.

However, Cpanel service management is usually user-friendly and offers a lot of opportunities to end-user website owners, administrators, and resellers.

Moreover, they should also offer affordable packages that are tailor-made for your business or website.

Categories
Marketing

How to Create a Successful Digital Marketing Strategy

How to Create a Successful Digital Marketing Strategy

Since the dawn of digitization in almost every sector, businesses have been inclined towards the internet even more.

It has given birth to a new perception of marketing in today’s world which we call digital marketing.

Earlier, the rules of marketing were confined to suggesting to the audience about a product, however digital marketing, found a new definition.

According to a survey from the digital hangover, it is predicted that by 2022 international media advertising would reach a staggering 53.9% of total media outlays.

Similarly, gathering the correct traffic has also become relatively tough. This is why creating a successful digital marketing strategy is crucial for any online business.

Before we lose ourselves further into detail, let us familiarise ourselves with the basic jargon for better comprehension.

Understanding Digital Marketing

Digital marketing refers to the concept of brands promoting their services or products through the internet or in any other form of electronic communication.

The form of digital communication can range from anything like social media to text, or basic multimedia messages. Digital marketing often focuses on attracting a portion of customers who are in search of similar products or services.

A business can use multiple online platforms to reach out to its customer base or might even focus on attracting clients through a single digital channel.

Digital marketing is carried out by both B2B and B2C types of companies. B2B digital marketing customers often face longer decision-making processes and are mostly targeted to build relationships between the brand and the customer. 

On the other hand, B2C strategies often focus on limited period offers and conversations ensuring small sale funnels.

What is a Digital Marketing Strategy?


A digital marketing strategy refers to a series of pre-planned courses of actions that are or must be carried out digitally to reach business targets.

Simply put, these are plans or actions carried out at the right on single or multiple suitable channels to attract customers, increase revenue and build a good relationship with your customer base.

Why is it important for e-commerce business?

While we read testaments about all the successful businesses that were transformed due to the bountiful blessings of digital marketing, we often forget the How and the Why.

How does it help your business? Here are some of the main reasons why digital marketing is important for your e-commerce business:

Learning more: Digital marketing is an ever-learning process. While formulating a strategy, in-depth research about changing market trends, audience expectations, etc is very important.

Planning a digital marketing strategy gives you an amazing opportunity to learn more about the dynamics of online businesses.


Accurate Data: After implementing your strategy, it gathers valuable data that helps you to understand what works best for your company.

With such insights, you can further come up with upgraded actions that ensure the growth of your online business.

Gives structure to your plans: Unlike traditional marketing, digital marketing prevents us from making blind guesses which is a great risk for our businesses. A good digital marketing strategy provides a framework to your business helping you unlock the complete potential of your business with a strong presence online.

A structured plan not only eliminates errors but also helps you identify weaknesses and problems, thus improving your ROI.

A step by step guide to creating a successful digital marketing strategy

Every business demands a different approach while planning strategy. One should always keep their options open and look for ways to upgrade their business plans to have a successful business.

Moreover, we have created a list of tips that might help you to plan an efficient digital marketing strategy that resonates with your business :

In-depth research and SEO Optimization

seo factors

The very first step to a successful strategy is to begin at the roots. If you have content that has the potential to achieve higher in the google ranking algorithms, focus on strengthening your SEO strategy instead.

Moreover, plan your content complying with the Google algorithm to rank higher in the listings.

Make sure your images have smaller sizes which ensures a fast and easy page loading. Linking with reputed pages is important to build trust and have a good online reputation to attract customers.

Another important aspect of a successful strategy is collecting data. While planning, gaining knowledge about the market dynamics is important and the data collected from analyzing the strategy helps you understand what works best for your product or services.

Knowing your audience

Every niche product or service attracts a certain portion of the demographic. This is why building a presence in the online community is important to identify regular customers.

Also, we need to collect data based on their preferences, purchasing history, etc helps you analyze the products or services that work best and how to improve customer service.

Generate Leads

Generating and nurturing leads is also an important part of a successful digital marketing strategy. You can gather leads by introducing subscriptions which might help you get information about the audience and their contact information like email address, etc.

This provides a scope to communicate with them. After getting a lead, you can keep the conversation going with the help of chatbots, emails, etc.

Creating a  digital marketing strategy with SNWN

creating digital marketing strategy

As we have established how SNWN helps to have a successful online business, it is also important to choose the right service provider for the same.

If you are wondering where to start, SNWN Tech solutions are the perfect choice for you. Why them? Well, apart from the many perks that they provide, they also offer some great services that can help your brand grow such as:

  • Outsource assistance
  • Managing servers.
  • Infrastructure management.
  • Website development
  • Digital Marketing strategy.

Besides this, SNWN Techsolution has revolutionized the e-commerce platform. With their user-friendly interface, they have paved the way for businesses to stay ahead of the competition and predict problems and weaknesses and tackle them efficiently.

Moreover, they provide optimum data security, 24X7 support, an experienced team, white-label assistance, and 30 days trial period makes it the best in the game.

Categories
Marketing

How Agencies can Help Business Move and Succeed Online

how agencies can help business move and successd online

The pandemic struck us fast and hard, taking a huge toll on human life and social customs. As a result, a worldwide decline in commerce was looming on the horizon.

However, not even a couple of years have passed since the attack and humanity has already found a feasible solution to combat the economic front thus reinforcing our medical battle-ground.

And that aid came from the boom in technology. While the virus confined us to our homes, it paved the way for technology to change its trends yet again.

As this new Wind of Change is upon us and here to stay far into the future, we are truly at the apex of a digital age.

If so, then it only begs the question why isn’t your business moving online? The key to a successful business strategy lies in its scope at scalability and scaling your business also means creating an online presence for it.

For ‘traditional businesses’ with their brick-and-mortar shops, it’s high time to scale up into the online sphere.

To do so simply means developing a website for your business and hosting it online.

To that purpose, there is a host of tools and agencies that provide various related services, and hosting your web is one; if not the most important. For businesses that already have an e-commerce shop (which is your website) the answer to your scaling may often lie in website migration.

How agencies can help business move and succeed online

In this article, we are going to look at how agencies that provide online tech support to businesses can help their clients to create a successful business in the new age.

The most invaluable aspect of a successful online business is your e-commerce website and the hosting provider where that site is hosted. This is the first step towards opening an online shop.

Once your website is built you will need a server that will host your website and that is where a hosting provider comes into the picture.

There are many hosting providers available today. If you are not sure how to choose a web host, you need to ask yourself first what it is that you need from your host.

You need to evaluate your requirements first and then cross-check with the agencies to find the best fit.

If you are hosting your website for the first time it is better to opt for shared hosting plans as they come cheaper than most.

Then again if you are expecting much traffic on your site, you can opt for VPS (Virtual Private Server) hosting plans.

If your business is of a reseller and your site would be the same you can opt for the Reseller hosting plans. One of the most widely recognized and recommended agencies in this field.

But then again let’s not do things on hearsay and see for ourselves why they are one of the best in the game:

Recommended for first-time e-commerce businesses

We recommended package for those who are just starting up their e-commerce shop.

With their free website builder, you get access to a wide range of professional website templates that are responsive in the design along with their lucrative hosting plans for your new site.

You can build a website without any technical knowledge with them and get started in no time.

Expert assistance for your

WordPress sites

With a boasting portfolio of WordPress hosting, site maintenance, and monitoring services, you are bound to get expert assistance regarding any and every aspect of hosting your WordPress site.

WordPress techs here work 24×7 handling various WordPress and PHP updates, monitoring, and other technical tasks so that you can focus only on your core business.

Widely reliable website migration services

website migration

We provides website migration services for those businesses who want to get more out of their e-commerce sites.

Most often we find our existing hosting provider has delivered the best of results they can and yet it is not enough to sustain your business online.

It means you need to migrate your website somewhere else and with the best tools at their disposal; this is your ideal choice.

BitNinja protection with DDoS shield for full-proof security

Hosting your website cannot do without robust security and if that was your issue with your old hosting provider, be assured that has the state-of-the-art cybersecurity tools in their arsenal.

Easy touse server security tool like BitNinja is employed here to protect your website against various malware with its strong defense mechanism.

Furthermore, it integrates a DDoS shield that can identify, and suppress every possible form of DDoS attacks on your site.

  • User-friendly cPanel management:

Your web hosting control panel software is what you use for managing the various aspects of your hosting needs. cPanel which is one of the most widely used and quite user-friendly is the choice software here.

You can add domains and sub-domains, emails, databases, and much more from your cPanel hosting account.

  • Round the clock server monitoring with greater network availability

One of the quickest growing web hosting corporations in current market, we proudly employs an experienced team of admins for monitoring your websites round the clock thus mitigating every loss that can incur on your site.

This allows your site to enjoy a staggering 99.99% uptime and allows for greater network availability.

  • Free SSL Certificates with fixed HTTPS mixed contents
free ssl

At higher level when sensitive pieces of information are concerned, with their Let’s Encrypt SSL Certificate that comes free of cost, all your sensitive data are encrypted in the most secured way thus letting your business enjoy trusted online transactions.

It is no doubt that the way forward is one of digitization. With that in mind more and more businesses are gaining a foothold in the online sector. So if you are still missing out on all that action you need to get going.

Also Read : How to Better Align Your Sales Process with the Customer Journey

Categories
Sales

How to Better Align Your Sales Process with the Customer Journey

how to better align your sales process with customer journey

The process of buying and selling saw drastic changes over the past few years. Earlier, the sale was a universal approach.

Now, it is more fluid and dynamic.  Both business and buyer’s journeys thrive on understanding the ultimate goals, transparency, and an inquisitive tendency.

You may think that both of the parties share more similarities. Although, it’s quite the opposite. Both have contrasting expectations from one another.

Customers usually look for services or things to fulfil their needs. On the other hand, sellers incline more on reaching revenue targets and satisfying customers.

In simpler words, lets see “How to Better Align Your Sales Process with the Customer Journey ” your marketing teams should understand these basics to make sure both enjoy a mutual advantage while growing your business.

Moreover, it is indeed true that the market is ever-changing. Simultaneously, a customer’s journey is also ever-changing. It has become a much more customized process.

However, many fall under the pretence that customers are likely to follow a well-worn trail. In reality, the whole process is a random leap of faith.

Additionally, in the initial stages of a customer’s journey, marketing remains resolute. Similarly, decision-making in the case of complex purchases also remains unvarying.

It is easier to spot the shortcomings that your sales team might be facing when you set the strategy against your customer’s journey.

Why is the buyer’s journey important?

why is the buyers journey important

A well-planned sales strategy allows a business to avoid miscommunication with the buyers.

Transparency with your customer will help your business grow. But how can you ensure that? Well, this factor depends on how your sales rep handles the buyer’s journey.

Also, the only solution to guarantee alignment with the customer’s journey is to personalize the sales processes.

For marketing teams to establish consistency, sales process revision is the key. This will help you to understand the needs of the target audience.

Moreover, to make your business more demanding, focusing on a scripted sales strategy is primitive.

Instead, businesses with aligned strategies ensure to guide their customers through their journey. This also contributes to gaining credibility and reaching more target audiences than usual to leverage sales for maximum gain.

Personalizing sales strategy to align with the customer is a powerful visual tool. You can understand market trends and figure out the steps taken by your customers before making a decision.

This allows you to recognize the stages of communication with your business. Moreover, this is an important factor for the sales team.  They will base the sales strategy on this information. 

Moreover, you can gain a clear insight into the bigger picture, their experience with the company.

This helps in comprehending the customer’s expectations alongside predicting the change in customer’s behavior.

Your customer’s decision-making process predominantly depends on the following factors:

  • Problem Recognition.
  • Information Search.
  • Evaluation of Alternatives.
  • Purchase Decision.
  • Post-Purchase Evaluation.

Steps guide to Align your sales process with the Customer Journey

Reconsidering goals and definitions

Misalignment is easily avoided through reframing stage definitions and targets. In simpler words, it is common for the sale process to “ pass” a stage.

This stage incorporates whether or not a customer will purchase at a given time. Furthermore, this qualification can be a sales perspective.

On the contrary, your buyer can perceive this as committing to change.

Reframing and resetting goals allows you to revise your customer’s targets and expectations. This helps you to build clear and valuable communication.

However, it is important to look at whether your buyers understand what to expect from the business.

Sometimes, your customers face confusion. Providing guidance will go a long way to align your business while you attract more target audiences.

Recognizing Value points

Identifying the value points is another important step on the list. Map out all the possibilities that can help you offer value to your customers.

To align your business correctly, think about analyzing solutions, make sure multiple opinions or issues for your buyers are answered.

Testing and Validating

Changing your strategy is a great step. So, better safe than sorry. Before you venture out, seek consultation from high-experienced personnel.

They will help you give the feedback you need. Moreover, they can also suggest ways to improve your strategy.

Besides, validation also incorporates testing. Run a pilot program to check whether the strategy is worth it.

Although, if it is a complex process, testing can be difficult. However, your sales team can help you with predicting the possible outcome of the strategy.

Aligning your business with SNWN TECH SOLUTION

Aligning your business with SNWN TECH SOLUTION

Among the thousands of companies offering business alignment services, SNWNTECHSOLUTION is the best. Why? They have a plethora of services tailor-made for your business.

They help you through their Tech Support System. Moreover, they also varnish caching to accelerate HTTP boosting website performance and saving storage.

Here are the services they offer:

SERVER MANAGEMENT

  • Server Management
  • cPanel Server Management
  • Plesk Server Management
  • Application Server Management
  • Database Recovery Management
  • Server Setup Management
  • Disaster Recovery Management

INFRASTRUCTURE MANAGEMENT

  • Data Center Management
  • Cloud Computing
  • Data Center Network Management
  • Cloud Application Management

OUTSOURCE SUPPORT

  • Web Hosting support
  • Application Server Support
  • SEO & Digital Marketing Services
  • Fully Dedicated Plan
  • Semi Dedicated Plan
  • Live Chat Support Plan
  • Slack Chat Support Services

How to Better Align Your Sales Process with the Customer Journey, So they also ensure that the correct message is delivered to the right set of audience.

To put this plainly, this platform can help sales rep avoid chaos and attract target audiences in a productive way.

ALSO READ : Time Management is the Key to Being a Successful Sales Rep