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Whenever a company builds a product, what is the next step? To let everyone know that it exists! This is the essence of brand awareness. But, there is more to it. The company’s brand represents a lot more than the logo.

It stands witness to the potential and the services it has to offer to the world. Besides, a strong brand presence can make any business stand apart and keep them ahead of the competition.

Whenever we talk about building a brand presence for an online business, it is a major step indeed. Online enterprises mostly attract customers through lucrative offers and a trustworthy reputation. A shady brand rep can destroy a business to its very ground level.

Are you a budding entrepreneur? If the answer is yes, this article is for you! Read ahead to build a strong brand presence and stand out from the rest.

What is brand presence?

The Brand presence or brand awareness is a term that acknowledges the extent of a company’s reputation in the market. The potential customers can associate brand presence either with the brand or the product they offer.

However, a brand may not reach the pinnacle, but its products may be deeply rooted in the minds of the customers. What does this mean? Well, this could mean consumers have a clear image of what your business is offering, or they may pick your brand over others even if they offer cheaper solutions, etc.

Brand Presence vs Brand Recognition: What is the difference?

Whenever you talk about building your brand, you will probably come across another term,“ brand recognition”. Aren’t they the same? This is where budding entrepreneurs often make a mistake. While both brand recognition and presence preach to the same choir, they are quite different by definition.

Brand recognition is the marker that refers to the extent customers can recognize your brand through logos and colors. For example, you would be able to make out a Domino’s outlet without even reading the words, just by associating the brand with the logo or the colors.

On the other hand, brand presence or awareness takes the essence of brand recognition to a new level. It is based on associating your brand with the products or services you offer.

It provides a general feeling of the enterprise, including products, etc. Brand awareness is mostly done through marketing campaigns, advertising, etc. which incite feelings of emotions among the consumers.

Why is it important?

The quality of the product, marketing strategies, etc. is surely an integral part of the business infrastructure. But, it is not the wheels of the operation that takes you to the top.

A company without brand awareness will not go far. In addition, brand presence is a significant step of the marketing funnel that builds your name in the business world and has the immaculate power to set it apart from the competition.

But, wait! That’s not enough. Embedding the brand into the consumer’s mind is the holy grail for success. The more customers associate a brand with something, the more they shift their focus toward it.

As they familiarize themselves more with your brand, it becomes quite easier to promote an enterprise across various channels, have successful product launches, gain a trustworthy reputation, and attract and retain more customers.

3 best ways to build a strong brand presence –

Building brand presence can pave the way for small businesses to reach their goals easily. It not only generates more leads but also promises a lasting impression on your consumer base.

So, how can one simply build a strong brand presence that attracts success? Here are some of the best ways you can incorporate to ensure a strong brand presence!

Influencer Marketing –

Influencers have taken social media by storm. Agree or not, they have dominated social media platforms for years. They hold a strong connection with the people, especially consumers. This can be a great way to boost your brand and generate leads.

They are great and a trustworthy way to sway the audience and gravitate them toward a brand. However, it should not be your only strategy since many consumers still choose to believe in retails.

Collaborating with established companies –

Big companies that dominate the market have spent enough time to create loyalty and a strong brand presence among the customer base. Budding businesses require to build trust to boost their sales.

Partnering with big names that emit strong trust signals among the customers can be a great way to pave your way to the market. Customers will easily be swayed by their words and would consider looking into your product or services.

A strong background –

A strong background story speaks a lot about your company. The vision, mission, etc are the foundation that can contribute to building a strong brand presence.

Feeling perplexed? Well, you can begin by asking yourself “How can my business help someone?” What is the type of audience I want to attract?” A strong business story should resonate with the audience and sieve out the target consumers, which will help you attract them to your business and use brand recognition to associate your products or services creating a strong brand awareness.

Conclusion –

Our takeaway? If you have the opportunity to partner with established businesses or famous influencers, go for it without a thought. However, words from big names will surely get you some business, but that is not enough.

A strong brand presence is built on loyalty, quality products, etc. Make sure transparency is a big part of your business journey which will allow potential customers to put their faith in your brand.

If you have an online business, building a brand presence is very important. Influencers can go a long way in this case, but incorporating customer testimonials can be a benchmark since it can be a deciding factor for attracting and retaining customers.

Whatever your business infrastructure is, it is crucial to have a personal connection with your customer base and have a strong story that resonates with them.

ALSO READ: 7 Reasons Why you Should Update your Website

ALSO READ: How To Install VPN using Remote and Routing Access (RRAS)

Do you love your website? If yes, then why would you want to attract fewer people to your website?

If you are the one whose website is part of their soul and heart, you will have a good time reading through this. Here we answer some of your questions: “How can a website get bees and not bugs?”

Here are the 7 Reasons Why you Should Update your Website :

“For how long these bees would remain attracted to your website, and what will be the glueing contents?” “What do you need to do in this case?” and many such queries. By bees, we mean the amount of audience on which the website depends.

So, let us now discuss the symptoms (/reasons) of a website that indicates that ‘its high time you should update it’:-

Visual appearance –

Is it that your website is losing the present appealing power it needs? Is it showing the products and services correctly? While answering this, we must say-

a. Up-to-date content needs to be coming at the top of the website.

b. The photographs, the color tone, the logo, the side charts, etc., need to match the business type.

c. The content and the infographics must be easy to study.

d. Content and website design (i.e. the website interface) should match the current trends, which change almost every single hour.

e. Sound on load option: You must not want a sudden soundtrack to hit your brain and crack it. So a choice must be given which will give an alternative to the user to on-and-off the sound when required.

f. Animation and graphics should be properly aligned with the maturity of the site.

For example, a business website can have pop-up icons of an associate or coordinator pop-up icons. On the other hand, a kid’s site would require a Donald Duck character to talk back with them.

Social media accessibility –

The links to the website must also give a proper and attractive pictorial representation while being shared on popular social media sites like Instagram, Twitter, Facebook, Whatsapp, etc.

Call-to-actions availability –

A website must include options that will help in getting closer to the customer, like:

a) “Contact Us”

b) “Request a Consultation”

c) “Download our brochure”

d) A website should also find a way in this way for feedback from the customers, which can also be used as an option to input items at the next up-gradation time.

Whether your website takes longer than a second to reload every time new content is added?

It is a matter of a fraction of a second that you can hold the website visitor’s attention.

Thus, if it takes longer than two seconds, then the visitor may no longer stick to the same page and visit some other.

Mobile-friendliness of the website

With a limited amount of time and need for a leisure kind of feeling, we tend to opt for mobile much more than computer or laptop screens.

Thus, the website should be prepared in such a way that it goes well in all kinds of screen sizes.

Marketing approaches

“Inform, Attract, Cling to your audience” is the key mantra for marketing of any branch, so it is followed in the case of a website also.
Inform your audience about the new launch of products and services, the addition of new content, and the updated version, which will, in turn, help in turning “their” businesses to a great extent.
Follow the principle of sending SMS, emails, social media marketing, or digital marketing with your website.
Follow SEO (Search Engine Optimisation) and optimize it properly with fresh and new content and design, which has the ability to attract audiences with something different from the traditional ones or even the ones done by the competitors.

Security and safety of personal data

Mostly, a user’s financial information gets digitized and stored at the website servers, which leads.

For instance, in the case of getting subscriptions to news blogs or websites, bank details and other information are required while making the payment.

Thus, for every website, password encryption, file security option, access permission, security audit on a regular basis, and such things are essential.

To update a website, these things need to be done, which are as follows:-

Understand the old algorithm on which the current website design is running – For example, the last interface, the banner heads, the fonts, the use of columns and rows, how much accessibility is available, and all such criteria.
This is mainly required to understand which areas need more concern and up-gradation.

What kind of data or content is getting more clicks or having a high bounce-back rate? – This is the food of the website on which it runs.

Without this, how much up-gradation is done, no great help would happen. So this needs immediate action if required.

Can have a look at the competitor’s website, which according to you, is working good in the markets –

Though there’s no need to implement the same design patterns of templates for your own website, what you can do is understand the GA (Google Analytics) and click worthiness of that website and afterward look for new ideas based on the user pattern.

Make it trendy and user-friendly – Every day with a new trend, coming in the social scenario, this is the second most important thing after the content, and to check again and again whether the update is bringing new changes according to the present trend or not.

Implementing the changes and testing repeatedly – Testing should be done to see whether the website is getting slower or performing well with every load, like Google’s Mobile Friendliness Test and many more.

Now, Do you think an employee would provide support for this much time(24*365)? We don’t think so. So here comes the importance of a website that does the above-mentioned work for a never-ending process. And thus, it requires an update from time to time.

In this respect, SNWN Tech Solutions provide a very thorough place to manage their services and fulfill all kinds of need with the proper IT management software.

Moreover, it is also a one-stop solution for all types of needs of a business.

It provides security, quality, and a wide-open network across the globe along with features such as affordability, reliability, and high paced.

Also Read: How To Install VPN using Remote and Routing Access (RRAS)

Also Read: Top 5 Benefits of Google Workspace for Your Online Business